The
questions for many “on-the-way” art entrepreneurs are: “ How do
I turn my art into dollars” and “when should I give up my day job
and go full-time as an artist?”
These
three “quick read” mini-books distill
what I learned in twenty years as an independent art rep, selling my
own art, work by other artists and international fine art publishers.
These
books will show the steps
any part time artist can follow to earn a rewarding full time income.
I
built a business that provided for my family, allowed me to build a
lovely house and studio and travel throughout the beautiful state of
Florida selling a quarter million dollars worth of artwork each year.
The
business of selling art and the markets in which it is sold are so
interrelated with the creation that to be successful the artist must
keep all aspects in mind – at least until demand for his or her
work exceeds the output.
Factors
inherent in the design and creation of the image, whether an original
or a multiple, where, when and who you show your work to, how to make
the presentation, close the sale and handle the follow-up are skills
this book will help you master.
There
is a gold mine out there! But most artists don’t know it exists. Or
they ignore it completely as they bang their heads against the wall
trying to arrange enough gallery representation to assure full time
income. This book will help you open the door to that lucrative art
marketplace and others.
I
stumbled on it by accident and for many years sold more than $250,000
worth of art - my own and the work of other artists, each year.
I
spent part of each week marketing and the rest of the time producing
my own art. Because I controlled my own schedule I could choose to
spend one week working on my art, the next out selling what I created
- or take a few days off to fish and recharge my own creative
batteries.
Here
are a few of the topics covered. Information you need to know to make
the transition from “wanna be” to full time artist.
HOW
DO YOU SPELL SUCE$$?
What's
Important To You?
Unrealistic
Expectations
Sharpen
Your Focus
Full
Time Artist? Are You Ready?
Skills
That Will Help You Sell Yourself and Your Art
THE
MAMMOTH MARKET ARTISTS OTEN OVERLOOK
Four
Categories of Art Buyers
Finding
Buyers
What
Should I Say?
The
Importance of Color
Any
Special Medium for My Art?
Pricing
Your Art
What
to Paint and What to Avoid
To
Frame or Not to Frame
ARE
THERE SECRETS FOR SELLING ART?
Why
Most People Buy Art
Enhancing
Your Sales
How
to Present Yourself and Your Art
Barter
Your Art for Fun and Profit
How
to Follow Up
